Rovio today formally announces the company is going to land China market with local branch companies and localizations of Angry Birds. Judging from Peter Vesterbacka’s ambition previously, we can infer that sooner or later Rovio will formally bring Angry Bird to China.
Considering about the localization of the game, Rovio plans for a moon festival edtion for Chinese fans for the upcoming Mid-Autumn Festal in September. And the special edtion will also be offered to worldwide fans. In order to extend the market, Rovio exclusively makes moon cakes and sneakers with Angry Bird’s logo. Rovio claims China has become the 2nd large market for the company already