August 3rd, 2011 
daniel South Korean MCST (Ministry of Culture, Sports, and Tourism) said today that most South Korean online games companies had made exporting deals in the “ITS GAME 2011 in China” and “Chinajoy 2011 B2B South Korea Pavilion” last month.
NHN, ONNET and another 18 South Korean games companies had made 396 business talks during the Chinajoy, more than doubled comparing to last year (140). The total amount of all the deals has reached US$9.75 million.
August 2nd, 2011 daniel The China Game Business Conference (CGBC), which is growing up with China Joy, was held with its ninth China international digital interactive entertainment industry summit forum in Shanghai, July 27, 2011.The guests talked about the R&D, localization, operation and capital cooperation of European games.
The European games market is very diversified with over 20 different languages and cultures, which is not good for the communication of the games industry.
The Chinese games industry values a short-term development but not long-term support, which is not acceptable for European players; while operating only one game for a long time is very expensive for Chinese games companies.
Foreign guests suggested that small and medium games companies should rely on large companies, not only on capitals, but also technology and successful pattern.
The games industry has become a global industry and each market can work with each other. Thus games companies needn’t to develop different language versions of their games but only to localize their games with the help of local companies.
August 1st, 2011 daniel This year’s ChinaJoy is over and its audience has not increased much, maybe it is because the B2B pavilion, CGBC and CGDC conference have attracted more insiders, which is good for ChinaJoy to improve its quality.
Action MMORPGs seem to be a new trend of this year’s ChinaJoy. Shanda Games showcased an XBOX action game and many other small companies followed suit. Thunder’s Final Combat is the most shining star of all FPS games at Chinajoy; this year will see 27 FPS games online and it is really a “FPS” year.
The most remarkable thing of this year’s ChinaJoy is that social games and web games’ conferences were held before others on the CGBC summit, which is consistent to the trend of global games industry. 150 guests joined the social games luncheon, which indicates the rising of social games and web games: more and more companies and investments are joining in.
August 1st, 2011 daniel According to reports from the Ninth ChinaJoy in Shanghai (July 28-31), China’s online games publishing industry will keep an increasing rate of 10% and to reach 57.8 billion Yuan in 2015.
According to the statistics from the GAPP, China’s online games publishing industry has grown quickly despite the Global Financial Crisis: the total revenue of last year was 32.37 billion Yuan, with a year on year growth rate of 26.3%. It is believed that the online games publishing industry will continue to grow in the 12th Five Year Plan period.
The Ninth ChinaJoy has welcomed nearly 300 well-known games companies and more than 500 games products, covering network games, PC games, TV games, mobile games, arcade games, PSP games and ancillary products including telecom value-added services, digital electronic products, etc.
July 28th, 2011 daniel Hongyi Zhou, CEO of Qihu 360
360 will not develop games but to cooperate with game companies is a good choice. The main purpose of 360 on ChinaJoy is to open its platform to help game companies gain more users. Zhou even boasts 360 could bring ten times new game players to game companies.
Tao Zou, Vice President of KingSoft
To meet players’ needs and provide excellent gaming experience is the most important. From the design perspective, client games will not be the mainstream; while webgames are more likely to adapt to the mainstream. From the long-term development perspective, popular webgames will have to change into client games to improve game quality.
Xiande Zeng, Vice President of EA Asia
It is very important to research the market and understand the needs of Chinese game players if foreign game companies want to succeed in China. In this process, EA not only evaluates its own strengthens but also to cooperate with Chinese partners. Changyou will launch EA’s Battlefield OL at the end of this year. In addition, EA and NetDragon will also bring forward the Dragon Keeper OL very soon.
Tony Park, Vice President of The9
The9 has always valued creativity, while China’s online games market still faces serious homogeneity problems. Talking about talent cultivation, Tony believes absorbing foreign talent is the vital premise to “walk outdoors and bring in new games”.
Firefall will launch in China in the middle of next year. Planet Side 2’s development is very successful but the virtual item charging system may change into time-based fee system.
Junbo Wang, CEO of Soft-World
The games industry won’t grow old or turn weak, but just adjusting itself. The games industry’s mobile Internet age is coming; today’s small/medium sized companies will be the next Giants.
Haibing Wang, CEO of Taomee
Taomee is China’s first children’s SNS listed on the NYSE. It’s has a very bright future. China has 180 million children and it is very important and meaningful to create happiness for them. Taomee will enter the children’s Internet entertainment industry, including games, animations and other entertainment fields.
Ruijie Li, CEO of ZQgame
ZQgame has picked up its acquisition speed this year. They have contacted with more than 100 game studios and have invested in nearly 20. Their products are much diversified, from traditional MMORPGs to webgames and mobile games. At present, the company has more than 800 employees in headquarter and another 800 in external development teams.
Posted in ChinaJoy, mmo game company news 
Tags: 2011, 360, chinajoy, EA, KingSoft, Soft World, Taomee, The9, ZQGame 
No Comments » July 28th, 2011 daniel In the past five years, China’s online game players have increased from 32.6 million to 75.98 million; the games market’s sales revenue has grown from 6.54 billion Yuan to 32.37 billion Yuan today; in 2010, 34 Chinese game companies entered more than 40 countries/regions with 82 online games, and the total revenue reached $230 million, up 111% comparing to 2009; Internet users have reached 785 million and mobile Internet users 378 million.
The Chinese government only licensed less than 200 game publishers from 2003 to July 2009; while in 2010 alone, 76 game publishers were approved by the government.
The future plan of the GAPP:
1. To promulgate administrative rules on online games’ approval as soon as possible;
2. To give private game companies more access to relevant qualification for publishing games;
3. To guide and support the online games industry to produce more high-quality games and reward such games;
4. To establish financial supporting mechanisms for the development of online games industry (GAPP has signed strategic cooperation agreements with China Telecom and China Mobile. The next step is to support mobile games companies’ cooperation with network operators);
5. To promote exports of China’s online games;
6. To strengthen management and provide an innovative industrial environment and effective copyright protection services to game companies.
July 27th, 2011 daniel Lei Ding (William Ding), CEO of NetEase
The main reason for China’s original games’ success over the past decade: Chinese traditional culture and other local elements have made the games very popular and could compete with foreign games.
Qunzhao Tan, CEO of Shanda Games
Two major trends of the game industry: web games and online social games will continue their popularity; smart phone games will become very popular. Web platform and mobile platform will attract more game players, which is very important for all game companies. The transformation of platforms is unstoppable and platforms will coexist with each other and be more prosperous.
Yufeng Chi, CEO of Perfect World
Chi has shown his concerns about the crisis of copyright among Chinese online games. He said that Saint Seiya 2 had already gone online before their Saint Seiya Online, which is obviously a violation of copyright. He also said that foreign companies felt confused when they were about to operate Dragon Buster in overseas market because there were so many different versions. Chi has called for everyone’s duty of protecting Chinese games’ global reputation.
Yuxin Ren, CEO of Tencent Games.
Ren said there were 3 typical ways of operation in China: the first one is to acquire titles from others; the second is co-operative operation and the last is platform-operation, which is also called a flexible option of online game operation. Ren pointed out that Tencent is working on a platform by combing all its relevant games and softwares, including its chat tool, SNS community. In the sum up, Ren said the future of online games will be more open, and Tencent’s open policy would not be restricted to PC platform.
Wei Liu, CEO of Giant
Online game market experienced an annual growth rate of 70% from 2006 to 2008; while in the past two years, it was 30%. Slowing down is a good thing in the long run, he said. High growing speed will result in more poor quality games, which is not good for players and the game industry.
Dewen Chen, CEO of Changyou
Three viewpoints for the future of online game industry:
1. Cloud computing technology will be very important. As long as you have a cloud-supported browser, you can play games as you like.
2. The mainly challenge for China game industry in the future is marketing. It is becoming very difficult to promote games and the key is to produce comprehensive and diversified games.
3. China will become the largest online game market. China’s game companies’ mergers and acquisitions of foreign game companies are more likely to happen.
Posted in ChinaJoy, mmo game company news Tags: CGBC, changyou, chinajoy, Giant, NetEase, Perfect World, Shanda Games, Tencent No Comments » July 27th, 2011 daniel The annual game players’ festival — the Ninth ChinaJoy, will be held in Shanghai, July 28-31. The9 has ordered a booth in the W2 Pavilion, which is for “Mobile Internet entertainment”; China Mobile, China Unicom and China Telecom also have booths in this pavilion. It is clearly that The9 will pay more attention on wireless games and the mobile online game market will grow faster than our expectations.
The9’s wireless business was started in 2010. In early 2010, CEO Jun Zhu said that The9 would enter the mobile Internet market. This July, The9 made an undisclosed minority equity investment in Aurora Feint, the company behind OpenFeint, a social gaming network for the iPhone, iPod touch and iPad.
CNNIC’s report shows that China’s mobile Internet game players numbered 17 million by June 2009, reaching 14.7% of all mobile Internet users. Statistics from Enfodesk, the Seasonal Survey of Chinese Mobile Internet Business in Q1, 2011, recently released by Analysys International, shows that Chinese mobile games revenue had reached 255 million RMB in Q1, 2011, with a sequential growth rate of 18.41%. More and more game companies are entering the market, hoping to start a new round a growth.
July 20th, 2011 Eric Hong Today we fortunately get a first-hand list for the names of companies and their titles at the upcoming China Joy, some of them are really shining, and here are some names you might interest. Apparently, we’ ve got Perfect World, who schedules to bring Jade Dynasty 2, Heaven Sword & Dragon Saber, Swordsman Online and as we expected, Saint Seiya Online, to the exhibition.
Another famous company ChangYou will introduce Battlefield OL, Dragon Oath 3, and the recent ballyhooed Duke of Mount Deer. Giant’s lineup on the exhibition will be ZT Series, Allods Online, Elsword. SNDA will mainly showcase several authorized titles, Dragon’s Nest, Sudden Attack, Bubble Fighters and a self-developed title, Legend of Immoratal, which has become the company’s prototype of SNS strategic plan.
It’s Tencent’s turn now, watching the list we found not only Archeage, C9, Battery, Warface, which used to be reported on Tencent’s Annual Game Conference in April, but also a mysterious nameless mmo whose secret will only be uncovered at the big show. Additionally, we found Snail Game’s Age of Wulin, Red5′s well-known Fire Fall, NetDragon’s Dungeon Keeper OL and Transformers OL, Guang Yu Game’s Myth&Heroes 3. 9HGame’s GranadoEspada II Here are still a bunch of names with outstanding games and companies that needed be found out at China Joy 2011.
July 1st, 2011 Lucifer The original site of The9 will be replaced by Red5 .Red5 is coming from California and Red5 will bring their new work FireFall to this year’s ChinaJoy.This is the first time that Red5 attend Chinese game show. Mark Kern, the CCO of Red5 will also attend CGDC that is holding during the ChinaJoy.Mark Kern will make a speech to share his game design concepts and experience.
July 1st, 2011 Lucifer From the selling page we can see that the pre-sale tickets will deliver by post express. Each ticket needs extra 5 Yuan as postage. In addition, each ID is restricted to buy two tickets. This measure will bring some troubles to Group Purchasing.The most attractive of this activity is the customer may have a chance to getting an iPad2.There will be 100 iPad2 as rewards to customers who buy tickets from TaoBao.com. We are not sure whether customers who buy tickets from other channel can participate in lucky draw.
June 14th, 2011 Lucifer GameLook learned that Chinajoy will in cooperation with Chinese biggest C2C Online Shopping Taobao.com in the news conference. This is first time that players can buy ticket through networks. The ticket will use RFID technique in this year to accelerate approach speed .At the same time, there will be a independent channel for media and professional visitors .Because the Chinajoy exhibition is held in summer, in this year a hall will be used as waiting area for audience waits for the approach .These measures is to ease congestion in Chinese biggest Game Show.
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Eric Hong(Chief Editor) Eric@gamelook.com
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