July 21, 2011

Tencent’s web game Qi-Xiong Hegemony (七雄争霸) started beta test on July 19. Now the game has closed beta test and will be officially released on Discuz platform, which has been acquired by Tencent and will take 50% of the game revenue.

The current Baidu search volume of the game has not changed very much, which is probably for increasing game income. Tencent is hoping Discuz could enlarge its income ASAP and make the best use of its “Long Tail Advantage”. Web games are the best choice for Discuz’s commercialization and Tencent’s entering into BBS and community websites in China.

More information (in Chinese): http://www.discuz.net/thread-2212486-1-1.html