GameLook China Social Games Monthly Report [July 2011]

August 4th, 2011

Eric Hong

August 4 , 2011

Tencent Pengyou.com’s popular games this month

According to statistics from Tencent Pengyou.com, Zynga’s CityVille has performed well since it launched on July 26 and it now ranks 6. GameLook believes Tencent will do everything to make CityVille a big success to attract more foreign games giants.

Kunlun has three TOP10 games on Pengyou last month. Hoolai’s Hoolai Three Kingdoms ranks the third. ismole’s Ninja Village ranks the forth and it will enter QZone soon. KingNet has two TOP10 games and Shenma Three Kingdoms is a new game. Fanhou’s HomeWorld ranks the first.

Renren’s popular games this month

Renren’s game user counting system is special in that it is based on most active users. Fanhou’s puzzle game Fairy Tale City ranks the first, which is very impressive considering its HomeWorld on Pengyou. 5minutes’ Little Anchor ranks the tenth and Kingnet’s Pirates King Hook Ups ranks the eighth. The recent popular fishing game Fishing Tatsujin ranks the second. Fishing games are much diversified and many developers have made similar games.

Social Network

Tencent

Tencent’s biggest movement this month was the launching of open mobile flash gaming platform.Tencent’s VP announced that their open platform had nearly 80,000 registered developers since it launched a month ago. Currently 40,000 applications are entering the platform and 3 game applications have 10 million users respectively. Tencent’s social platform has 100 million active users and some games have already got revenue of 10 million Yuan.

Tencent Launched Mobile Flash Gaming Platform

Tencent Pengyou.com change its Chinese name to “PengYou”

[IMPORTANT NOTE]: The preparations for app access to Qzone

Tencent Suffers a Net Loss of RMB 10+ Million after Acquiring Comsenz

Sina

Sina is quickening its pace in opening its gaming platform. The micro gaming platform will be opened in August and it will be free for all developers in the first year.

Sina Weibo launched micro gaming platform

Sina to Issue Virtual Currency in the Third Quarter

Renren

Renren is hoping to catch up Tencent and Facebook in mobile platform developing but developers still favor Tencent, which could be seen from their social games revenues.

Renren to launch open mobile platform, doubling its R&D investment

Kaixin

Kaixin is not only losing traffic but also attraction from the outside world.

Social Network KaiXin traffic fell 65% in the past 18 month

Other

Only Facebook has Chinese version games in the overseas markets. Yahoo has cooperated with DeNA to launch Yahoo！mobage in Japan and they are working with Taiwan local companies to release Chinese social gaming platform, which maybe too late.

There are already two powerful mobile platforms in China: Tencent and Sina. But it seems Glu, DeNA and GREE are all trying to get their share.

Yahoo! Kimo & Game Flier cooperate on social network games in Taiwan

Glu Mobile and TOM Group to Develop Mobile Social Gaming Platform for China

GameLook Viewpiont

Four trends will influence on the future of the social games industry

GameLook Today: Social Game in China

GameLook Today:Japan VS China

GameLook Today:Everybody is opening in China

GameLook Today:More overseas social game companies will enter Tencent’s platform

Social Game

Shanda Games will launch Legend of Immortals on KaiXin

Zynga Launches CityVille in China with Tencent