Lei Ding (William Ding), CEO of NetEase
The main reason for China’s original games’ success over the past decade: Chinese traditional culture and other local elements have made the games very popular and could compete with foreign games.
Qunzhao Tan, CEO of Shanda Games
Two major trends of the game industry: web games and online social games will continue their popularity; smart phone games will become very popular. Web platform and mobile platform will attract more game players, which is very important for all game companies. The transformation of platforms is unstoppable and platforms will coexist with each other and be more prosperous.
Yufeng Chi, CEO of Perfect World
Chi has shown his concerns about the crisis of copyright among Chinese online games. He said that Saint Seiya 2 had already gone online before their Saint Seiya Online, which is obviously a violation of copyright. He also said that foreign companies felt confused when they were about to operate Dragon Buster in overseas market because there were so many different versions. Chi has called for everyone’s duty of protecting Chinese games’ global reputation.
Yuxin Ren, CEO of Tencent Games.
Ren said there were 3 typical ways of operation in China: the first one is to acquire titles from others; the second is co-operative operation and the last is platform-operation, which is also called a flexible option of online game operation. Ren pointed out that Tencent is working on a platform by combing all its relevant games and softwares, including its chat tool, SNS community. In the sum up, Ren said the future of online games will be more open, and Tencent’s open policy would not be restricted to PC platform.
Wei Liu, CEO of Giant
Online game market experienced an annual growth rate of 70% from 2006 to 2008; while in the past two years, it was 30%. Slowing down is a good thing in the long run, he said. High growing speed will result in more poor quality games, which is not good for players and the game industry.
Dewen Chen, CEO of Changyou
Three viewpoints for the future of online game industry:
1. Cloud computing technology will be very important. As long as you have a cloud-supported browser, you can play games as you like.
2. The mainly challenge for China game industry in the future is marketing. It is becoming very difficult to promote games and the key is to produce comprehensive and diversified games.
3. China will become the largest online game market. China’s game companies’ mergers and acquisitions of foreign game companies are more likely to happen.